NRG managed a suite of web applications that stored entertainment data dating back to the 1970s. Over time, these apps had been built independently to meet immediate needs. The result was a fragmented ecosystem of legacy systems with inconsistent design, poor usability, and no central hub.

Data analysts and stakeholders struggled with inefficiency, lack of design cohesion, and outdated interaction patterns that slowed adoption and made error recovery difficult.

The challenge intensified during the pandemic, when traditional research processes like in-person screenings came to a halt. NRG needed digital solutions to continue research, streamline access to platforms, and ensure usability across tools.