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Design Leader.
Business Thinker.
Team Builder.

I'm Laura, a Product Design Leader with 12+ years of experience at the intersection of design strategy, product thinking, and team building. I've led design across legaltech, fintech, e-commerce, and media — learning how each business works and finding exactly where design moves the needle.

What I Bring to the Table

Three things I bring to every team I lead.

Leadership

I build design teams from scratch and create the conditions for them to do their best work — integrating research, UX writing, and product design into high-functioning units with a clear shared vision.

Leadership

Design as Strategy

Design isn't decoration. When it has a seat at the strategy table — shaping roadmaps, informing business decisions, connecting user needs to revenue — it becomes one of the most powerful levers a company has.

Design as Strategy

Growth Mindset

I stay genuinely curious. I mentor designers, explore new tools, and right now I'm diving deep into AI and how it's reshaping the way we build products. That curiosity directly shapes how I lead.

Growth Mindset

I stay genuinely curious. I mentor designers, explore new tools, and right now I'm diving deep into AI and how it's reshaping the way we build products. That curiosity directly shapes how I lead.

Recent Experience

Principal Product Designer

Wizeline & Dowjones

Media

Oct 2025 - Present

Leading commerce design strategy for new WSJ verticals, aligning sales and product teams around new business opportunities.

Product Design Manager

Alexandra Lozano Immigration Law

LegalTech

Feb 2025 - Aug 2025

Defined end-to-end design strategy and built a multidisciplinary team that shipped products generating $800K+ in revenue.

UX/UI Senior Team Lead

Alexandra Lozano Immigration Law

LegalTech

Aug 2023 - Jan 2025

Scaled the design team from scratch, built a design system, and redesigned workflows serving underserved immigrant communities.

UX/UI Senior

Truelogic

Data Analytics

Nov 2021 - Aug 2023

Architected a scalable design system from zero for a major media analytics platform used across multiple product teams.

Lead Designer

Perficient

Construction

Jan 2021 - Apr 2022

Led UI/UX design for enterprise construction management systems, defining UX flows and delivering responsive interfaces in close collaboration with product owners.