Simplifying the Immigration Experience

Simplifying the Immigration Experience

Design Management

Design Management

Design Management

Design Management

Research

Research

Research

Research

Brand Strategy

Brand Strategy

Brand Strategy

Created a platform that helps immigrants navigate complex legal processes by consolidating their information into a solid case, making government submissions clearer, more affordable, and easier to manage.
Created a platform that helps immigrants navigate complex legal processes by consolidating their information into a solid case, making government submissions clearer, more affordable, and easier to manage.

INDUSTRY

INDUSTRY

LegalTech

LegalTech

CLIENT

CLIENT

Abogada Alexandra

Abogada Alexandra

YEAR

YEAR

2024-2025

2024-2025

ROLE

ROLE

Product Design Manager

Product Design Manager

The Problem

Accessing immigration services in the United States can be prohibitively expensive for many immigrants. Most are forced to rely on law firms to identify the right strategy for their case, primarily because the processes are highly complex and overwhelming for individuals with limited resources or education. iMigrate was born from the need to make this process more accessible, affordable, and guided.

The Process

01

Research

Research was guided from the ground up, starting with brand exploration and later user interviews post-launch. Findings showed a strong demand for guided, assisted experiences enhanced by AI, videos, and human support.

01

Research

Research was guided from the ground up, starting with brand exploration and later user interviews post-launch. Findings showed a strong demand for guided, assisted experiences enhanced by AI, videos, and human support.

01

Research

Research was guided from the ground up, starting with brand exploration and later user interviews post-launch. Findings showed a strong demand for guided, assisted experiences enhanced by AI, videos, and human support.

01

Research

Research was guided from the ground up, starting with brand exploration and later user interviews post-launch. Findings showed a strong demand for guided, assisted experiences enhanced by AI, videos, and human support.

02

Discovery

The discovery phase focused on understanding immigrants’ needs for a single platform where they could consolidate and submit their cases directly to the government. Early wireframes validated feasibility with the technical team.

02

Discovery

The discovery phase focused on understanding immigrants’ needs for a single platform where they could consolidate and submit their cases directly to the government. Early wireframes validated feasibility with the technical team.

02

Discovery

The discovery phase focused on understanding immigrants’ needs for a single platform where they could consolidate and submit their cases directly to the government. Early wireframes validated feasibility with the technical team.

02

Discovery

The discovery phase focused on understanding immigrants’ needs for a single platform where they could consolidate and submit their cases directly to the government. Early wireframes validated feasibility with the technical team.

03

Brand Strategy

The brand identity was inspired by the emotional journey of immigrants. Symbolism, colors, and visual assets were designed to reflect professionalism, confidence, and cultural resonance, extending into UI, media, and motion.

03

Brand Strategy

The brand identity was inspired by the emotional journey of immigrants. Symbolism, colors, and visual assets were designed to reflect professionalism, confidence, and cultural resonance, extending into UI, media, and motion.

03

Brand Strategy

The brand identity was inspired by the emotional journey of immigrants. Symbolism, colors, and visual assets were designed to reflect professionalism, confidence, and cultural resonance, extending into UI, media, and motion.

03

Brand Strategy

The brand identity was inspired by the emotional journey of immigrants. Symbolism, colors, and visual assets were designed to reflect professionalism, confidence, and cultural resonance, extending into UI, media, and motion.

04

Product Design

The design team translated solutions into high-fidelity mockups, streamlining the case preparation process—documentation, forms, declarations—into a guided, step-by-step flow with automation for accessibility.

04

Product Design

The design team translated solutions into high-fidelity mockups, streamlining the case preparation process—documentation, forms, declarations—into a guided, step-by-step flow with automation for accessibility.

04

Product Design

The design team translated solutions into high-fidelity mockups, streamlining the case preparation process—documentation, forms, declarations—into a guided, step-by-step flow with automation for accessibility.

04

Product Design

The design team translated solutions into high-fidelity mockups, streamlining the case preparation process—documentation, forms, declarations—into a guided, step-by-step flow with automation for accessibility.

Research

Research began at zero, since the project had no brand, workflows, or design system in place. The work spanned from defining the company’s identity with an agency to validating early flows with users.

Later, post-launch interviews confirmed the importance of support in building trust, revealing that AI, videos, and human interaction were critical to guiding immigrants effectively.

Market Research

Market Research

Market Research

Market Research

Naming Exploration

Naming Exploration

Naming Exploration

Naming Exploration

Usability Tests

Usability Tests

Usability Tests

Usability Tests

Users Input

Users Input

Users Input

Users Input

Discovery

The discovery stage focused on defining the problem: immigrants needed a tool to consolidate their cases and submit directly to the government. Early wireframes allowed validation with developers and ensured feasibility from day one.

Wireframes

Wireframes

Wireframes

Wireframes

Process Mapping

Process Mapping

Process Mapping

Process Mapping

Iteration Cycles

Iteration Cycles

Iteration Cycles

Iteration Cycles

Technical Alignment

Technical Alignment

Technical Alignment

Technical Alignment

Brand Strategy

Brand strategy was inspired by the emotional journey of immigrants. The bird over the horizon symbolized hope and progress, while the palette merged professionalism with cultural authenticity.

From this, the UI, design system, iconography, social media presence, and motion identity were built to reflect confidence and clarity.

Design Systems

Design Systems

Design Systems

Design Systems

Visual Identity

Visual Identity

Visual Identity

Visual Identity

Brand Presence

Brand Presence

Brand Presence

Brand Presence

Brand Guide

Brand Guide

Brand Guide

Brand Guide

Product Design

With a clear solution in mind, we translated it into high-fidelity mockups that outlined each step involved in consolidating an immigration case. This included uploading documentation, answering questions, filling out forms, creating a declaration, reviewing the case, and preparing it for submission.

A crucial aspect of this entire process was figuring out how to simplify these tasks for our users by automating certain elements. Above all, we aimed to ensure that this process was a guided, step-by-step experience.

Guided Process

Guided Process

Guided Process

Guided Process

Automatized Process

Automatized Process

Automatized Process

Automatized Process

Case Ready Focused

Case Ready Focused

Case Ready Focused

Case Ready Focused

User Centered Solution

User Centered Solution

User Centered Solution

User Centered Solution

The Impact

+800K USD

revenue generated in the first 8 months since launch

+800K USD

revenue generated in the first 8 months since launch

+800K USD

revenue generated in the first 8 months since launch

+800K USD

revenue generated in the first 8 months since launch

7X

more affordable than hiring a law firm, making immigration accessible

7X

more affordable than hiring a law firm, making immigration accessible

7X

more affordable than hiring a law firm, making immigration accessible

7X

more affordable than hiring a law firm, making immigration accessible

88%

user reported they felt supported throughout their journey

88%

user reported they felt supported throughout their journey

88%

user reported they felt supported throughout their journey

88%

user reported they felt supported throughout their journey

Copyright © 2025. All rights reserved.

Copyright © 2025. All rights reserved.

Copyright © 2025. All rights reserved.

Copyright © 2025. All rights reserved.